Figure out if that Big Idea is a Thing

There are no good or bad ideas — just the right ideas for you. We help you find them.

Our Method

We’re here for idea people. We’re here for you.

Business Owners | Corporate Innovators Future Founders | Investors

Our Services

  • We teach teams the Is This a Thing? method for evaluating new business ideas and give them hands-on experience applying the framework to real business ideas. They’ll work together to identify and troubleshoot potential implementation challenges, and agree on shared tools and vocabulary to adopt.

  • We help individuals go from idea to decision and action plan in 6 weeks through weekly curriculum, coaching, and community.

  • We step in to help teams move faster by designing and conducting experiments to test new ideas and creating high-impact presentations to get stakeholder buy-in.

  • We offer 1:1 coaching for entrepreneurs and corporate innovators to support them in the process of generating, testing, and pitching new ideas successfully.